Flutterexperts

The use of Smartphones has increased at an exponential rate across the modern world. Mobile applications have become an imperative part of mobile devices. A majority of the population of the contemporary world is making use of several mobile apps for their everyday functions; mobile app development is considered a very critical process.

Amid myriad mobile apps that are built and deployed, only a selected few succeed in gaining popularity with users and sustaining their repetitive visits. It is those apps that solve specific problems of users and offer the appropriate solution to the unique needs of users with a seamless user experience that finally succeeds. To be able to come up with such winning apps, developers and entrepreneurs need to understand user behavior analytics and the information gathered from it.

Significance of User Behaviour

What is inevitable in building and delivering a successful app is to understand details such as who the target user of a conceived app is and their preferences and requirements. Developing mobile apps is not like creating a piece of software. In order to come up with successful apps, you need to focus first on what problems of the users are you going to solve with your app. To be able to provide the solution, you must understand the target population at a granular level.

Users’ behavior and personality traits play a vital role in developing a mobile app that attracts and retains users. One way of discerning these factors is by checking the users’ choice of their Smartphone. The choice of the platform among the two major players, namely, iOS and Android which are different in several ways, speaks a lot about users’ specific interests and behaviors. This choice indicates important factors such as whether users are concerned about pricing, whether they take interest in downloading if they are prepared to pay a price for the app, whether they are loyal to some specific brand or not.

User Behaviour Factors That Impact Mobile App Development

Users’ preferences and behavior are representative of their idea about the mobile device as well as applications. By running user behavior analytics in a professional manner, developers and mobile app development companies may arrive at the right decision about choosing their app development platform.

User Preference

While building a mobile app, entrepreneurs and mobile app developers need to consider and understand clearly the interests and choices of users. It is to be noted here that iOS and Android have to be used for targeting entirely different groups of users. While iOS is for users who can spend money easily to buy apps, Android is meant for people in the lower-middle-income group. If acquiring a customer base is your agenda, you need to go in for Android while for revenue generation, iOS is the best bet.

The Role Played by Device Capabilities

Smartphone users view their devices in a personal way. The difference in operating systems has a direct bearing on the user experience. This is one factor that influences the choice of a particular OS by users. Apple’s iOS has stringent regulations for push notifications, timeframe for system updates, and app submissions. In the case of Android, the submission of apps may be performed freely and in a customizable manner.

User’s Spending Tendency

Although the once large gap in consumer spends between Android and iOS users is witnessed to have become smaller, iPhone users are still making more purchases when compared to Android users. While iOS provides opportunities for generating revenue through paid apps, Android apps are seen to draw revenue from mobile advertising.

App Engagement and Retention

One of the key factors that impact the success of the mobile app, is considering the app engagement and retention while planning to build the app. It is common that iOS users are more likely to be engaged with apps and they also usually have higher retention. Android users being not so consistent with app engagement, developers have to face the challenge of building apps that enhance retention rate.

User Demographics

It is well known that Android has more market share than iOS. Good user experience under affordable pricing is the main reason for this. Users’ preferences and spending habits play a vital role in deciding which platform to make use of. Income and location are a few crucial factors that need to be considered while creating a mobile app.

Android Vs iOS App Development: Capabilities

Each OS comes with different capabilities that could impact your final product. Consider how the OS differs for the end-user to build the best possible app on the best possible platform.

Latest Version

Both iOS and Android have grown up into dashingly-handsome operating systems with a lot to offer. Here’s what the latest versions have to offer:

iOS 13 Key Features

• Dark Mode
• Better Photo App
• Improved Portrait Mode
• CarPlay
• Siri Update
• 3d Maps
• Performance boost

Android 10 Key Features

• Live Caption
• Smart Reply
• Better Gesture Navigation
• Focus Mode
• Dark Theme
• More Privacy Controls
• Immediate Security Updates
• Family Control

Customizability

One of the most noticeable differences between iOS and Android is customizability. Apple keeps things simple: you use what we allow you to. Users can customize wallpaper, but that’s about it. Even the default browser is locked into Safari: third-party browsers are forced to use the Safari rendering engine, which makes them slower.

Android, on the other hand, lets users customize just about anything and makes the device feel much more personal to the user as they can customize it according to their preferences. Users can change their SMS Client, edit their lock screen, or even add a custom ROM. As a result, Android gives you a lot more room to build a customizable experience for your user.

Security

Apple devices have developed a reputation for security. While iOS is hardly virus-proof, it remains remarkably secure. The big difference is that iOS is much more closed off than Android. While Android is entirely open-source, Apple’s source code is hidden. Since iOS is a closed system, security threats are pretty rare.

Android, on the other hand, lags behind in security. Even though Google releases security updates every month, device manufacturers tend to push updates a bit late. As a result, many Android devices run a slightly-outdated version of the OS. In the event of a major security update, this lag can be a big security issue.

The Verdict

As long as the web world exists, Android and iOS platforms for mobile app development will always be dominant. Though brands are constantly looking out for mobile applications that can be developed and deployed on both Android and iOS mobile devices, operating constraints, time and costs make developers and software companies choose a platform that suits one better than the other. Which justifies the immense popularity of cross-platform mobile applications in technologies like Flutter, React Native, etc.

An efficient app development process must consider the needs of users and their problems at ground level and perform diligent user behavior analytics to be able to provide the perfect solution to users.

The best decision would be to consider both platforms that can help you achieve a wider customer base. But if constraints are prevalent, a clear understanding of both platforms is a must for improved business value. In this case, the above-featured factors can help you choose the most suitable platform.

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