There are over 3 billion smartphone users across the world, it’s no surprise that the mobile app industry is thriving. App usage and smartphone penetration are still growing at a steady rate, without any signs of slowing down anywhere in the future. Now factor 1.3 billion tablet users as well.
We use our phones at home, offices, before sleeping, while traveling, on the road, while eating, basically throughout the day, all day. And 90% of our time on the phone, we use apps.
This alone is encouraging enough for anyone who owns an app or thinking of developing an app. This article is for the people who are developing their app or thinking of developing their app.
Earlier in the days, when smartphones started gaining tractions all over the world, apps were built in a very specific way. Not a lot of choices were available.
But now, you have a plethora of options to build an app. From frameworks, templates, components, to hybrid app options. How do you decide what’s for you?
Being the best mobile app development company, we have built our fair share of apps. We have hit a lot of stumbling blocks. But that doesn’t mean you should too. That’s why we’ve put together seven most important things to consider before you start your mobile app development. Let’s see each of these, on by one.
Let us list down the points in firstly before going in deep-dive in detail :
: Know Your Audience
Just because you’ve got a brilliant idea of a mobile app, doesn’t guarantee success. But only a three-word sentence can turn everything around, “Know Your Audience.” Most of the ideas are focused on the specific functionalities of the app rather than a specific audience. It goes without saying, that knowing your targeted audience is one of the most important things to consider before starting to build the app. After all, its the users who are responsible for your app’s success.
Factors like the age group of your targeted users, the country which you are targeting, gender, occupation, the interest of the people must be considered for the app design. Your app might have technically sound features, the success of it completely depends on how it engages the end-user.
: Choose The Platform
After you know your audience, the next thing you have to decide is what platform your app will be available on? In the mobile device world, Android and iOS are the two most dominant platforms. So the choice boils down to these two.
To develop a mobile app for a specific platform, you have to use a language that is natively supported by the platform. For example, android apps are developed with Java or Kotlin and iOS apps are based on Swift or Objective-C. These types of apps are called Native Apps.
Now, you must be wondering whether it’s possible to build an app for both the platforms by using one language or not. Yes, it possible. Those types of apps are called Hybrid Apps. With the evolution of technology, the community realized that it would be easier and much convenient to build an app for multiple platforms using only one language. As a result, cross-platform frameworks were born: Flutter, ReactNative, Xamarin, etc.
Each of the options has its own advantages and disadvantages. As a business owner, it’s very important to understand the difference between them.
: Backend
Looking at the present mobile application trends, we see more and more applications today are driven by APIs. At the same time, not all the mobile apps you build need a custom backend. You can handle the entire application with the local database and these apps do not need any kind of backend support.
: Payment Integration
In today’s world, online shopping and e-commerce have become an integral part of our lives. It’s unfortunate that while eCommerce and apps have become more and more futuristic and sophisticated, the delivery operatives have become more and more imperceptive. However, we still trust them and we still shop. This is the one main reason what gave birth to integrating payment gateways into mobile applications, allowing customers to pay for services, pay their bills, and so on, right at the moment.
Someone who’s building their app can’t underestimate the true importance of a payment gateway built into their application. This is a helping hand in skyrocketing sales to the moon.
: UI/UX Design
User experience is one of the most important features when it comes to the digital world. Your mobile app defines how a user feels and thinks about your business & services. It is about making something valuable, easy to use, and compelling for your target users.
Hence, UI/UX holds a vital role in today’s mobile app world. This element of a business mobile app development is really important because 99% of the time users do not come back to the app if it is not user-friendly. Having created a good design, the app will bring interface clarity to the user.
If you are inadequate to provide a quality mobile app, it may end up hurting your brand image. This is the reason why top mobile app development companies spend more time on this part of the application.
: Find Your Development Partner
The final & crucial decision is to think about whether you want a professional or you would like to create your own mobile app. The question summarize the infrastructure and financial spending in both the case.
The biggest barrier to building a mobile app is that not everyone knows how to code. In fact, the majority of the people who want to build their apps are not coders. In all this probability, you may be included in this as well. There are two ways you can go about it: Learn how to code, take mobile app development courses, basically doing what every beginner does.
But, that’s not even the main issue here. Think about building an app like building your home. When you want to build your home, of course, you want to build it according to your specifications, just exactly how you like it. But do you need to learn the skills and techniques needed to construct a house? of course not. You will find people that you trust, you will tell them your vision, designs, and plans. They will build your house just exactly how you like it but with more experience and faster than you ever could.
Exactly like that, an app development firm will improve your business engagement by targeting the requisite market & audiences. Besides, it will help in a comfortable and hassle-free user experience, which in turn gives us a profitable income generation accompanied by the free online promotion for our business. Whatever you choose, you must be sure of what you intend to achieve with the mobile app and how it will drive your business for.
: Perfectly Market your App
It is just as important to market an app amongst your target users. Partly to set your foot right in the app store and slightly to sway audiences by letting them know that there’s something critical in store for them. Make sure you perform A/B testing for efficient conversions.
Marketers often fall trap to commonly used techniques like undertaking SEO activities for app market and social media marketing. Instead, it is wise to master the art of mobile marketing hack and get things right for your business.
Conclusion
Anyone who wants to build their app has already spent hundreds of hours thinking about the concept of their app and even more on the implementation of all of your ideas and concepts. Finally, your app is now ready. You have your masterpiece ready to launch. However, your work is not finished yet. There is a very popular misunderstanding that as soon as the app is deployed on the stores, it is done forever. But practically, it’s not how it works. If your app is running smoothly and stably right now, that doesn’t mean it will always be so. App’s requirement changes with change in time.
Building an app is one thing, and maintaining an app is another. Post-deployment maintenance is the most crucial part of any app’s success. From handling bugs, making regular updates to taking user feedback and implementing them, it takes a serious vigilance and an organized system in place.
If you are planning to have your own mobile application, website, custom web app designed by a professional design team, or have any type of query or concern regarding its concept, technical know-how, the best way to get it done then don’t hesitate.
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