There are millions of mobile apps on the app stores today that gets around 200 billion downloads each year. While only a few have been successful and others find it extremely hard to strive in this highly competitive market. But there is always that one thing which is common in all the successful apps. And that is the look and feel of the app.
A visually appealing and engaging mobile app is mostly a result of creating an effective User Experience (UX) and User Interface (UI). In this era of digitization, where mobile and its related technologies are gaining worldwide popularity, your mobile app has to have an interactive and intuitive user interface.
We are here to deeply understand how UI & UX Design of your app is important for its success, but before we do that, you need to know what UX and UI are and how they function.
What is a User Interface (UI) of an App?
I’m sure you’ve heard of it a number of times, but do you know what it exactly is?
A User Interface (UI) ap an app is basically the appearance of the app when it interacts with the user. And it’s not just navigation menu’s, there’s a lot more to it which we will know right now.
UI design is not just about how it appears, but it’s also about how the product functions. UI includes the implementations of navigation and call to action buttons so that the user doesn’ t have to struggle with understanding what they should do next, rather just make a smooth flow.
An effective UI design of an app is the one that helps the user instinctively figure out all its features, functions, and usage in order to successfully serve the purpose of their use.
What makes a great UI Design?
Responsiveness
If your app is functioning slow and giving an irregular response pattern, consider removing it. Because one thing a good UI does not cause is the delay in the functioning of the app or slowing down the user flow. A great UI informs the user of all ongoing activities, for instance, when any page is loading, when a process is completed, the purchase has been confirmed, etc.
Familiarity
A lot of users get confused and reject an app if they don’t find familiarity with features like navigations and call for action. It happens with everyone, it’s a general human tendency to lean towards familiarity.
It’s good to experiment, but not to an extent that it confuses the end user.
Consistency
Consistency in the interface design across the application enables the user to track patterns. If any user quickly understands how certain parts of the interface works, then they should easily be able to identify other similar patterns to navigate to other functions of the app.
What is a User Experience (UX) of an app
A User Experience comprises of human feelings, perceptions, emotions, and preferences during and after using a mobile application.
When an app is in the development phase, the designer determines and gather feedback from the testers to resolve and provide a better solution in terms of design.
What makes a great UX
A great UX in an app can be determined by how long a user spends time in the app to complete the entire flow.
For instance, in an e-commerce app, a user tries to make a purchase. the amount of time it takes the user from adding the product to completing the transaction is what determines how good the UX of that app is.
An impressive UX design is the result of the competitive analysis done during research by the designer.
Key Elements of an Effective UI/UX
An effective UI/UX structure requires users to stay and help businesses to eventually gain loyal customers.
Here are some of the basic elements of an effective UI/UX of a mobile application that you should follow:
Make the App faster
An efficient and effective UI design doesn’t consume time while loading or navigating from option to option. Remember, the longer the app takes to load features and to navigate, the attention span of a user on the app decreases.
As interactive as possible
An interactive app is any dater way better than any non-interactive one, and that’s a fact. When the app allows the user to interact, it creates a connection between them. An interactive app is the one where navigations between windows are quick and easy.
Platform-specific designs
There is a massive difference between the Android app UI design and an iOS app UI design. An effective UI has to consider the way both platforms are designed on the device level. The UX design of these two different platforms also differ.
What is required for a designer is to understand both Material Design Human Interface Design in addition to the element that separates them from each other.
The Importance of a good UI/UX design
Most developers create an app with a stunning performance but fail to focus on the designing which eventually leads to failure of the app. There has to be kept a balance between the functionality and the UI/UX of the app.
To get to the know importance of the UI/UX, let’s take a look at some of the points below:
Captivates Users
When users open an app, the app has just a few seconds to leave an impression on them. The user will only decide to continue using the app if the design of the app is compelling enough. The next major factor is engagement. If the user finds it gripping only then they will navigate further on the app.
Conserves time and cost
If you invest your money in a magnificent UI/UX design, there is very little chance that your customers will discover any trouble or difficulties using your application. A flawless product will not require a frequent update and thus, help you in saving time and money.
Enhanced customers satisfaction & improved ROI
When an app has an impressive design, it presents the customers with catchy content and easy navigation, making them satisfied with their usage of the app. A pleased customer will recommend the app to others which will lead to increased customer and hence increases the ROI of your business.
Some of our best design in 2020 and beyond
:: UPI Payment App
:: E-Commerce App
:: Care Giver App
Parting Thoughts
The UI/UX is the most critical aspect of a robust and good quality mobile application. The coordination between UI and UX is a way to achieve the desired results.
In the current times, the designers and developers carry out intensive research to identify all sorts of issues and make an attractive product for the users.
If you were unaware of this, all this long, it’s time to pad up the designers and let them breathe into your dream mobile application.
If you are planning to have your own mobile application, website, custom web app or have any type of query or concern regarding its concept, technical know-how, the best way to get it done then don’t hesitate.
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